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Email Marketing Strategies for Small Businesses

Email marketing is the process of sending promotional advertising messages via email to current and prospective clients to promote, teach, or increase loyalty to a company. Email is now an owned virtual advertising channel, the sender typically controls the content and delivery and works best when utilized to send relevant, personalized messages to targeted groups of recipients.

Email marketing will help small businesses convert one-time prospects into long-term loyal clients and help new businesses attract repeat customers. The best way to get started is to build a list of email addresses through which you can communicate with your prospects. There are different strategies that help small businesses create and maintain a targeted list of email addresses through which they can communicate with the customers and potential customers.

iPhone mail app with notification

One way that companies have leveraged the power of email for customer outreach is by offering giveaway events for new subscribers. These events allow customers to enter to win a special offer or product for being a new subscriber as a way to give back to the client base. This method works well when a company has a large, loyal customer base. For instance, a cosmetics company might offer a free sample of their bestselling product as a means to encourage new subscribers. In order to get this client database activated, a company may need to create promotions through various media including social media such as Instagram or Facebook.

Another way to increase subscribers and engagement is through providing customers with discounts on a website. Discounts are a form of customer appreciation as well as an opportunity to generate more traffic to a site and therefore, more opportunities to convert visitors into new email subscribers.

Email marketing is one of the best strategies available to small businesses. It allows you to reach a targeted market quickly and effectively. It allows you to expand at a whim without much expense and with the right tools, it really is possible to increase your profits and significantly increase your customer base through the use of Email Marketing.


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